design.inspire.create

Every one of our clients has a unique message to communicate - a unique offering that sets it apart. Our job is to help communicate that message clearly through effective graphic designs.

behavioral designs

Use behavior change and motivation theory to design easy-to-use interfaces and services, that customers will understand and enjoy.

TRAINING & COACHING

There are a lot of tools in the Design Thinking toolbox and it’s almost impossible to cover them all, so we customize the training and coaching to cover the most relevant subjects for your business.

OUR 5 DAY DESIGN PROCESS

Design and test a concept in just 5 days. A condensed design thinking process from problem definition to usability testing.

BUILD

We help you and your team build the solution with the customer at the core. Integrating Design Thinking into your process we can make sure you are always building the right thing, in the right way

UNDERSTANDING YOUR CUSTOMER

Face to face contact with your customers is essential to designing a great customer experience. Observing and interviewing customer at the outset leads to better design and a smoother process for the project.

  • How design research differs from market research and why you need it.
  • What different research methods exist from in-depth to ‘budget’.
  • How to run effective research session with real customers.
  • How to deduce meaningful insights
OUR 5 DAY DESIGN PRINT PROCESS

Do you…

  • Have an incomplete concept that is medium to high risk that you believe is viable?

  • Need feedback on your concept extremely quickly and cost-effectively?

  • Want to save money, time and energy by testing the feasibility of your product or service before you build the wrong thing?

  • Need to discover whether your concept has a problem-solution fit?

If so, Brandfocusgh will enable you to take your concept to a place of certainty before you take any further steps

Who are we designing for and what are the assumptions we have about their needsgoalsmotivations and behaviours?

  • Discuss what you know already about your customers and present any research.
  • Define your customer, their needs and goals, using personas and “how might we…” problem statements.

How do we transition from identifying problems to creating solutions?

  • Be inspired by exploring current ideas that relate even tangentially to your concept.  How can we remix and improve on these?
  • Learn to harness divergent thinking by finding ways to come up with as many ideas as possible, even if they’re not perfect.

How to make difficult decisions around your concept and turn your best ideas into a testable hypothesis?

  • Critique your stack of solutions
  • Weave the winning solutions into a plan for the first iteration of the prototype

How do we create the prototype so it’s ready for testing?

  • Hammer out a low to medium fidelity prototype using paper and pens, or something more interactive such as Axure.

How do we obtain valuable feedback from actual users?

  • Put the prototype in front of actual customers and receive their feedback
  • Understand whether your concept has viability
  • Dig deeper to uncover root problems
  • Discover alternative solutions

We manage your advertising budget as if it was our own, make the most of each penny to help you achieve your targets

We put a great deal of time an effort to be on top of new trends, products, and strategies to stay relevant to our clients.

We work from the ground up to understand your business objectives and create a perfect digital strategy.

We aim to become Africa’s one stop service partner for all requirements related to Brands Digital Environment

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PROBLEM DEFINITION & IDEATION

To have a great product, you need to understand what problem it’s trying to solve then give yourself and your team permission to come up with solutions. 

  • How to define problems with affinity sortingpersonasscenariosproblem statements and jobs-to-be-done.
  • Mapping out current experiences using user journey maps

  • Effective techniques for enabling good ideas to arise during ideation sessions.
  • How to prioritise ideas and features to deliver the best user experience within the constraints of your busines.

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