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6 ways SME can build their brands digitally in COVID 19

The world is facing a serious pandemic that started a few months back. That didn’t just put people’s lives under a turmoil but also was a topsy-turvy for the businesses. It was a big hit to the economy, from grocery stores to restaurants all being shut.

“The time is unfavorable, we can make it through by selflessly helping each other grow,” said Olio’s Founder, Mr. Amol Salke.

The way businesses work has changed drastically and digital marketing would play an important role to boost the business. There are great opportunities for small businesses too when it comes to building your brand digitally and revising your marketing activities.

Have a look at how SMEs can build their brands digitally-

1.Connect with your customers

Take your brand on social media and connect with your customers in real time. Let them know you are there, to serve them better. If you tried yourself and if it didn’t work well, then you didn’t do it right.

Social Media Marketing is not only about creating a profile or a business page, it’s about conscious and continuous efforts that are required in it. Your brand would be interacting with your audience and would be in touch on a daily basis.

2.Build your digital presence

It’s important for businesses to build their digital presence as amidst this pandemic, people have been more on their phones than ever. Consequently it becomes definite for small businesses to set up their own website and get their products and services online.

The customers today want to make more informed purchasing decisions of what they buy and from whom they buy. It enables your customers to find your company and learn about your business and what it offers at anytime and anyplace, thereby increasing the credibility of your brand.

3.Get Found

Your business cannot be underground. Your business would encounter the competition online, on that account it’s important for you to stay ahead of your competition while your customer searches for the services you offer. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages (SERPs) so your business can be easily found.

4.Reach your customers with PPC Ads

With more people online, it’s an opportunity for businesses to run Pay-Per-Click Ads. It’s the right time to use PPC marketing and gain competitive advantage. It has proven to be a reliable and profitable channel with intention based traffic and conversions. Businesses can capitalize on PPC ads in integration with other marketing channels right now, it’s a smart move.

5.Capturing with Content Marketing 

In today’s competitive online market, content is the key. A good content not only attracts the customers but also provides visitors with a good user experience. Have valuable content on your website and social media. Build your email marketing and get people to subscribe to it and constantly nurturing them with quality content that amplifies your business and builds the credibility of your brand while keeping in touch with your audiences.

6.Consult the experts

10 ways SME can build their brands digitally in COVID 19

Digital marketing has numerous advantages to it, but when not planned in the right way could be more of a disadvantage. Instead of wasting time, money and efforts by trials and errors, and perhaps loosing your confidence in digital, it is important for you to consult the experts to plan it effectively to see the right results.

Yes, these are challenging times for everyone, but your business can still flourish if you’re willing to try a new approach. There’s no one size that fits all, different businesses have different objectives to achieve and so the strategies for each of them varies. It’s time to have the appropriate strategy that gives the right results. It is really about thinking smarter and doing what’s right for your brand in the long term.

Key to Successful Brand Communication

A brand starts to communicate right at its existence. It’s no longer creating just a brand with an identity, the evolved way of building a brand is the way the brand communicates to its consumers.

When it comes to making an impact with your brand, typically it focuses your attention on an impactful logo and a good website. It might preferably be key essentials to build your brand identity but it’s still incomplete until the brand starts communicating with its consumers.

Having a clear and consistent brand communication wouldn’t only communicate about your products and services but would even be exposed to the company’s values and its culture.

The way the consumers are communicating with the brand is persistently evolving day by day on various channels.

Typically, your brand communication is successful when it communicates with the right audience, with the right message, in the right medium at the right time.

Whether your communication is in person via social media or via any other online or traditional ads, following points are a key to successful brand communication.

1.Develop Integrated Marketing Communication
2.Define the core message
3.Reach your target audience
4.Seize the interest
5.Make it actionable

Develop an Integrated Marketing Communication

The question is, do you need it? Well, it plays an integral role in conveying the brand communication across all the channels to a larger audience. By integrating tools such as social media, digital marketing, email marketing you provide clarity, consistency and maximum communications impact among your consumers.

One Brand, One Message, One Tone across all communication channels.

Define the core message

A core message? In simple terms, it’s your brand promise that you want to communicate to your stakeholders. It would describe meaningful value your consumers can count on and make your brand reliable while ensuring an amazing brand experience.

Reach your target audience

What next? You’ve already built an Integrated communication plan and developed a core message. Whom would you want to communicate it with? Your target audience. With changing times, eventually it has become easy to find out where your ideal consumers are, you’re just left with reaching out to them with high frequency.

Be it Emailers, Social Media, Google or PPC ads, your audience is in reach across these channels.

Seize the interest

Quick quick quick! Seize the interest in the first few seconds. Be it In person, in ads, on your website, and in social media, the people you want to influence decide in the first few seconds whether or not they’ll stay tuned to hear more.

Make it actionable

Break the monologue! A brand communication is incomplete until you know what you want your consumers to do after they encounter your message. Make it actionable, let the consumers interact with your brand and get in touch or let them share about what they like most about your brand.

“A brand is no longer what we tell the consumer it is-it is what consumers tell each other.”- Scott Cook. 

Brand Communication is said to be successful when the consumer has a consistent, credible brand experience at all brand touchpoints, and makes them feel associated with the brand. When a brand starts communicating constantly it develops the trust of its consumers thereby resulting in positive word-of-mouth. Brand communication is not just a framework to be made, it’s a procedure to follow.

 

10 Reasons brands should opt for digital marketing in COVID-19 outbreak

While the world is going through the COVID-19 pandemic, nobody knows what post-COVID will look like, it’s very clear that digital marketing would be more important than ever. It has become crucial for businesses to plan their digital marketing strategy as everything has come online and the internet has become a part of our daily lives.

During the past few weeks, the COVID-19 outbreak has impacted the businesses in unprecedented ways, the marketing spends have been paused and marketing strategies have been revised. Businesses should reset the strategy and be ready to divert the spends to digital marketing strategies as internet hits have surged 50-70%, according to Forbes, to summarize the customers are spending more time online.

Here are 10 reasons why you should opt for digital marketing in COVID-19 outbreak;

1.Setting the right direction

During this pandemic, the ways of doing business have changed drastically and you aren’t actually sure of what will work for your business. You aren’t really confident about the marketing channels that you need to opt for. Having a clear picture of what digital marketing will do to your business is vital. A digital marketing strategy and plan would help you to set the right direction for your business.

 

2.Customer is online

The customer is seen online more than ever. Customer behavior and preferences have changed significantly. Digital outreach and digital adoption are growing at a very fast pace. Businesses will have to ensure their digital channels are at par to cater to their customer requirements. Post-COVID people would adopt digital and make most of the purchases online. The digital marketing strategy would be beneficial in finding out where your customers are and which channels to opt for.

 

3.Competition has adapted digital

Start early as your competition would gain market share and take advantage of starting early. Digital marketing strategy allows you to have a look at what your competitors are doing, so you can plan your activities accordingly. We recommend Google’s Keyword Planner and competitive analysis to analyze the competition and strategize.

 

4.Positioning digitally

Online has a larger competition and while you are making your way to digital you also focus on your brand positioning digitally. Your customer value proposition for your target audiences would differentiate you and would keep your customers engaged.

 

5.Use of data to strategize

Illustration of data analysis graph

Actionable data about consumers is the key. You need to have targeted campaigns based on real-time data. Use the data to understand your consumers, who are they, what are they looking for, where are they. Take the time to collect the data and strategize it in your favour.

6.Test-drive

Don’t do the guesswork in this surge of the internet. Take a test drive and see what is working for your business and what you need to change. As consumer behaviour patterns are changing you need to be ready wherever your consumers can search for you. Be it on Google or on social media.

 

7.Analyse and measure

Once you know what is working for your business and which channels you have chosen, data analytics and reporting are crucial. Learning what pages people are visiting more often, how much time are they spending on the website is what you need to keep an eye on. Strategically work on what your customers are looking for.

 

8.Digital marketing ROI

As they say, digital is the most measurable medium ever. With the digital marketing strategy and data-driven performance marketing, you could know your average marketing spend and the return on investment. As digital is here to stay, take a smart move.

 

9.Optimising the channels

What after the strategy is in place? A website would have analytics, social media strategy would have insights that should be reviewed timely and be acted upon. Not optimising the channels is as good as making losses. Digital marketing strategy enables you to get the basics and will need continuous improvement.

 

10.Plan. Execute. Repeat

Plan smartly, execute it well and repeat. It’s an ongoing activity that brands need to harness and cultivate the momentum in the upcoming months and years ahead.